Why hire a professional for your B2B content marketing?
Hiring a freelance content marketer with B2B career experience is smart, safe and extremely useful for your sales team.
How do I know? I was a commercial banker for seven years.
A sales team is of course imperative to B2B success. But so is a well-designed content marketing strategy, executed by a professional who understands your B2B organisation. With expertly produced white papers, reports, and SEO-focused blog posts and landing pages, you can stand out from the very thick crowd of competitors in your sector.
Give your sales team content they can use—and your leads content that can build trust. Partner with me for your B2B content creation, SEO copywriting and content marketing strategy.
Affordable, sales-enabling B2B content creation.
As a content marketer with B2B experience, I invest my time in understanding your business and the industry you operate in.
My focus is on arming your sales team to outperform targets with content that drives action.
A well-thought-out B2B content marketing strategy targets your ideal customer’s stakeholders and decision-makers. And with high-quality blog posts, articles and sales-enabling landing pages, your website will act as the salesperson that never sleeps.
Why is content marketing perfect for B2B?
Simplifies complexities.
B2B sales are complex, demanding real expertise from both buyers and sellers. Content marketing fits perfectly here, showcasing your thought leadership while untangling the tricky concepts that hinder prospects.
Turns objections into buy-in.
Addressing objections builds trust — the most valuable asset in B2B. Content marketing earns that trust in a way ads can’t.
Showcase your nous in a crowded industry.
In a sea of competitors, your edge is your team’s expertise. Content marketing helps you show it.
Speak to the decision-maker, before the first meeting.
Useful, well-written content builds relationships before a word is spoken. Your website becomes a 24/7 sales tool.
Let’s get your website working for you (around the clock).
Here’s how I turn your B2B website or social media profile into a 24/7 lead generating powerhouse:
- Conducting in-depth research into your target market, competitors, and industry to uncover content gaps your business can strategically fill.
- Developing a structured editorial calendar, so your marketing team always knows what’s coming next — and why it matters.
- Writing high-performing, audience-aligned copy and SEO content that cuts through the noise in crowded B2B markets.
- Producing professional-grade reports, white papers and eBooks that demonstrate your expertise — and double as powerful lead generation assets.
- Tracking performance across all content outputs to ensure measurable ROI and ongoing alignment with your marketing objectives.
I’m no stranger to B2B content marketing.
I’ve spent most of my marketing career producing content worthy of top Australian publications and brands.
My track record.
Still not sure if you need an expert content marketer for your B2B business? Think your sales team can create their own marketing collateral?
Here’s why you should trust Perth’s most business-minded content marketer to create and execute your content marketing strategy:
- Over 2,500 pieces of B2B content (blogs, articles, ghostwriting, white papers, eBooks, emails, social media posts and more) written for business crowds with complex needs.
- Content featured in dozens of business publications, magazines and company blogs.
- An expectation that most pieces of blog content I write will feature on the first page of Google for at least one major keyword.
- Consistently outperform digital and traditional advertising (a recent client’s ROI was 1,012%—and not a single dollar was spent on advertising).
Want expert B2B content marketing services? Get in touch.
Stay relevant and front of mind. Get in touch today to talk about high-quality, unique and profitable content marketing for your website.