Using an expert blog writer
A blog writer does all the heavy lifting on your blog. From researching, planning, writing and publishing your blog post, and — if they’ve got the skills — they’ll even provide you with a performance update on every piece of content that’s uploaded to your website.
Sure, you could do that (with enough training)… But you’ve got a business to run, don’t you?
You might have your industry and audience all nutted out. But the time it takes to research ideal blog post content, write it concisely and distribute it to your audience is time that would be way better spent elsewhere.
You’d also likely want to rank on Google. And with so much competition out there — and no matter your industry or niche, you will have competition — ranking on Google’s first page (or heavens, ranking for the top spot on page one) is incredibly difficult. That said, it’s far from impossible. And I do it all the time (check out my portfolio of happy clients).
“That’s a waste of time.“
These are the words some business owners will use when their marketing manager promotes blogs.
And that can definitely be the case when they haven’t used a professional providing solid blog writing services—when the written content is dull, lacks purpose or has no targeted keyword attached to it.
But in fact, a blog—with high-quality, relevant and educative blog posts—can do wonders for a business’s website and lead generation efforts. That’s why many company blogs are now more trusted than the major publications in their industry.
Is yours?
How do you write a great blog post?
You should expect a great blog post when you put money into blog writing services. But what does a great blog post look like?
Great blog posts are intentional. They’re written with a clear purpose: to meet the needs or answer the questions of your ideal client. That’s what sets them up for content marketing success from the start.
To rank on Google, your blog must target specific keywords—the actual phrases people are searching for. That’s why tools like SEMrush matter. If a writer isn’t using keyword research, they’re guessing.
Tone of voice matters too. Whether your brand is playful or professional, consistency is key in every post.
A great blog writer prepares before writing. They’ll ask smart questions — about your industry, your competitors, your audience, and the problems you solve — because strong blogs are built on strong foundations.
No one reading your blog? Let’s change that.
For more info on how I can create a well-oiled blog for your company, or turn your existing, poorly-performing blog into one that leads love, get in touch with me today.
My blog writing services are the best in Perth (and probably the best in Australia).