Why hire me for your real estate copywriting?
Yields? Average annualised returns? Cap rates? Let’s face it. You’re sick of marketers who don’t know a thing about real estate.
And you can’t blame them—real estate is a complex industry, and you need to explain complicated terms and ideas to your audience in a simplified way. And the wrong explanation can damage your business and reputation.
That’s why hiring a freelance copywriter with residential and commercial real estate experience is a smart investment.
Smart, reliable real estate content.
A degree in property and finance isn’t the only thing that sets me apart from every other copywriter.
Nor is my decade-plus experience in real estate, finance and investments. What does? My focus on delivering a solid return on content marketing investment for my clients through sound, educative real estate content.
Good real estate content doesn’t sell your business to clients—it educates and instills the most coveted commodity our industry knows: trust.
Stop wasting your valuable time or hard-earned capital on poor content. Get the best freelance real estate writer to handle your blog posts, reports, white papers, email marketing and lead magnets.
Why is content marketing perfect for real estate?
Simplifies complexities.
There is so much to learn in real estate, and so much terrible information clogging up search engines. Relevant, thoughtful and unique content is how you showcase the premium quality service your real estate business offers.
Turns hesitation into trust.
Clients in real estate will have plenty of objections and questions, and content is your way of providing expert solutions and simple answers (and gain their absolute trust in the process).
Stands out from the noise.
With so many other businesses competing for clients, listings and buyers, there’s only one thing that makes you different from the rest: you and your team. Content marketing is the perfect way to show your uniqueness.
And just like that, your property website’s a 24/7 salesperson.
Here’s how I turn your property website into a lead generating powerhouse:
- Researching your ideal audience, your competitors and your niche to find content gaps your website and blog can fit perfectly into.
- Producing a thorough editorial calendar, so you don’t need to worry about what to publish next.
- Writing spectacular real estate copy and SEO content that sets you apart from the thousands of competitors in your space.
- Creating expert property reports, white papers and eBooks to show your real estate nous, and also act as an unstoppable lead magnet for prospects visiting your website.
- Measuring the performance of every piece of copy and content, so we can keep delivering solid returns.
I’m no stranger to property publications.
Here are a few newspapers, magazines and websites that have featured my expertise:
My track record.
Still not sure if you need an expert copywriter for your property business? Think you can do it yourself over the weekend, or perhaps just stick with the fluffy copy you’ve already been given?
Here’s why you absolutely shouldn’t—and why you should trust a premier real estate copywriter to do it for you:
- Over 2,500 pieces of real estate content (blogs, articles, ghostwriting, white papers, eBooks, emails, social media posts and more) written for commercial and residential property brands.
- Content featured in dozens of commercial property and residential real estate blogs, publications and magazines.
- A stern expectation that most pieces of blog content I write will feature on the first page of Google for at least one major keyword.
- Consistently outperform digital and traditional advertising (a recent client’s ROI was 1,012%—and not a single dollar was spent on advertising).
Want expert real estate copy? Get in touch.
You run a savvy real estate business. You should have savvy real estate content.
Stay relevant and stay front of mind. Get in touch with me today to chat about high-quality, unique and profitable content and copywriting for your business.