Perth’s premier real estate copywriter

With over a decade of experience in real estate and property finance, there’s no one better in Perth to produce your property business’s copywriting and content marketing.

Why hire me for your real estate copywriting?

Yields? Average annualised returns? Cap rates? Let’s face it. You’re sick of marketing agencies, copywriters and content marketers who don’t know a thing about real estate.

And you can’t blame them – real estate is a complex industry, and you need to explain complicated terms and ideas to your audience in a simplified way. And the wrong explanation – or worse, appearing as if you’re giving specific investment advice in your website copy or content – can have horrible consequences for your business and your reputation.

That’s why hiring a freelance copywriter with residential and commercial real estate experience is smart, safe and extremely profitable.

Smart, reliable real estate content.

A degree in real estate and finance isn’t the only thing that sets me apart from every other copywriter, nor is my decade-plus experience in real estate and property finance. What does is that I’m all about ensuring a solid return on content marketing investment for my clients through sound, educative real estate content.

Good real estate copywriting doesn’t sell your business to clients; it educates them, and instills in them the most coveted commodity our industry knows: trust.

Stop wasting your valuable time or hard-earned capital on poor copywriting. Get the best freelance real estate copywriter in Perth to handle your web copy, SEO copywriting and content marketing.

Here’s how I turn your property website or social media profile into a lead generating powerhouse:

  • Researching your ideal audience, your competitors and your niche to find content gaps your website and blog can fit perfectly into.

  • Producing a thorough editorial calendar, so you don’t need to worry about what you’ll publish next.

  • Writing spectacular real estate copy and SEO content that sets you apart from the thousands of competitors in your space.

  • Creating expert property reports, white papers and eBooks to show your real estate nous, and also act as an unstoppable lead magnet for prospects visiting your website.

  • Measuring the performance of every piece of copy and content, so we can ensure continued success of your content marketing investment.

I’m no stranger to real estate publications.

Here are a few newspapers, magazines and websites that have featured my expertise:

Why is content marketing perfect for real estate?

Simplifying complexities.

There is so much to learn in real estate, and so much terrible information clogging up search engines. Relevant, thoughtful and unique content is what can showcase the premium quality service your real estate business offers.

Turning protest into pro-trust.

Clients in real estate will have plenty of objections and questions, and content is your way of providing expert solutions and simple answers (and gain their absolute trust in the process).

Standing out from the noise.

With so many other businesses competing for clients, listings and buyers, there’s only one thing that makes you different from the rest: you and your team. Content marketing is the perfect way to show your uniqueness.

My track record.

Still not sure if you need an expert copywriter for your property business? Think you can do it yourself over the weekend, or perhaps just stick with the fluffy copy you’ve already been given?

Here’s why you absolutely should not, and why you should trust Perth’s premier real estate copywriter to do it for you:

  • I’ve written over 2,500 pieces of real estate content (blogs, articles, ghost writing, whitepapers, eBooks, emails, social media posts and more) for commercial and residential property brands.

  • My content has featured in dozens of commercial property and residential real estate blogs, publications and magazines.

  • I have a stern expectation that most pieces of blog content I write will feature on the first page of Google for at least one major keyword.

  • I’ve proven that content marketing and smart SEO copywriting can outperform digital and traditional advertising (my latest client’s ROI was 1,012% – not a single dollar was spent on advertising).

Want expert real estate copy? Get in touch.

You run a savvy real estate business. You should have savvy real estate content.

Stay relevant and stay front of mind, and get in touch with me today for a free chat about how I can provide you with high-quality, unique and profitable content and copywriting.