If you’re a mortgage broker and your website isn’t mobile-friendly, you’re already losing leads.
More than half of all web traffic now comes from mobile. For most businesses — including mortgage broking — that figure is even higher. Yet plenty of firms still design their websites and content as if everyone’s sitting at a desk with a widescreen monitor.
That gap between how people browse and how your site presents itself? That’s where leads fall through.
Why mobile matters for mortgage leads
- First impressions count – A potential borrower searching “home loan broker near me” on their phone isn’t going to zoom in, pinch the screen, or try to wrestle with tiny text. If your site looks clunky, they’ll hit back and click the next broker.
- Google’s on to it – Mobile-first indexing means Google ranks websites based on how they perform on mobile. If your site isn’t optimised, you’re invisible where it matters most.
- Speed = trust – On mobile, speed is everything. A slow site doesn’t just frustrate visitors — it makes you look less credible.
In short, mobile-friendliness isn’t just a nice-to-have. It’s a direct line to more enquiries.
How to make your mortgage site mobile-friendly
The good news? You don’t need a massive tech budget to get this right. Here’s where to start:
- Responsive design
- Your site should automatically adjust to any screen size. No sideways scrolling. No chopped-off images.
- Most modern WordPress themes (like Astra or GeneratePress) are built for this — but check how yours looks on an actual phone, not just in a desktop preview.
- Big, tappable buttons
- Your contact buttons should be obvious and easy to tap, without needing surgeon-level precision.
- “Call now” and “Get a quote” buttons should always be visible.
- Streamlined forms
- Long enquiry forms are a lead killer on mobile. Strip them down to essentials: name, phone, email, loan type. You can always collect details later.
- Use autofill where possible to save people time.
- Fast load times
- Compress images and use modern formats like WebP.
- Ditch unnecessary pop-ups and heavy scripts that slow mobile performance.
- Aim for a load time under three seconds — Google’s PageSpeed Insights is a good testing tool.
- Readable text and layout
- Body copy should be large enough to read without zooming (16px minimum).
- Break up content with short paragraphs and subheadings. Nobody’s reading a wall of text on their phone. Want help getting this right? Get in touch.
- Click-to-call functionality
- Mobile users want immediate action. Make sure phone numbers are clickable so someone can dial with one tap.
- Bonus: track how many calls come directly from your site to measure ROI.
Features that turn visitors into leads
Once the basics are in place, there are a few features that can turn your mobile site from “good enough” to a genuine lead generator:
- Sticky enquiry bar – A small banner at the bottom with “Call now” or “Book a chat” that follows the user as they scroll.
- Chatbots or live chat – Great for after-hours enquiries. Even an AI-powered assistant can capture details to follow up the next day.
- Mortgage calculators – Quick, mobile-friendly tools (like repayment or borrowing calculators) keep people on your site longer and show immediate value.
- Local SEO tweaks – Add “near me” keywords, integrate Google Maps, and make sure your NAP (name, address, phone) is consistent. Mobile users are often local users.
The payoff
Mobile-friendly design isn’t just about looks — it’s about function. A responsive site with fast load times and easy calls-to-action means:
- More enquiries from people who find you on the go.
- Higher Google rankings (since you’re playing by their mobile-first rules).
- A smoother, more professional user experience that builds trust instantly.
For mortgage brokers, where the competition is just one click away, that can be the difference between a lead landing in your inbox… or your competitor’s.
Mobile first, desktop second
If you’re serious about mortgage leads, you need to think small — as in small screens. Your website doesn’t have to win design awards. It just needs to load quickly, look sharp, and make it easy for someone to contact you.
Do that, and you’ll see the impact of mobile-friendly content not just in your analytics, but in your pipeline.
Want help on how to ensure the right leads are coming through your door? It’s not just what your website looks like that makes the difference — but what your website says. Get in touch if you need website copy that stands out from your competitors and actually makes your ideal client act.