Why should mortgage brokers hire a content marketer?
When you hire a professional content marketer, you take the guessing out of the game and put the quality back into your website. It’s smart, reliable and affordable.
Everyone can write — but not everyone writes content that ranks, converts, and builds trust.
Effective content marketing is strategic. It’s built on research, guided by purpose and designed to get found by the right people at the right time.
And unlike paid ads, content lasts. A well-written blog, landing page or eBook can generate leads for years—and costs far less than agency retainers or ad spend. Especially when you hire a freelance expert.
That’s why smart businesses—yep, including mortgage brokers—are turning to content marketing for long-term, compounding results.
Strategic, affordable content marketing for mortgage brokers.
When I was a mortgage broker, I used to get all sorts of client queries.
And I still remember their reactions when I provided fast, reasonable, comforting answers and resolutions. Now, imagine if you could do this before they stepped foot in your office. You’d come across as an absolute star.
Well, you can. Thanks to savvy, strategic content marketing for mortgage brokers.
Content marketing takes all the most common (and uncommon) queries and objections from your mortgage clients and turns them into straightforward answers they can access in a variety of ways:
- Your mortgage broker blog
- Your website
- Your e-newsletter or email marketing campaign
- Your whitepaper or eBook
Having those queries and objections resolved on your website or via professionally designed marketing collateral (what I call “upstreaming”) will drive leads and clients to consider handing over their trust to you before they introduce themselves.
4 reasons content marketing is perfect for mortgage brokers:
Make the complex simple.
Great content breaks down mortgage jargon, answers common questions and positions you as the expert clients can trust.
Turn objections into trust.
Addressing client concerns through content builds credibility—something ads alone can’t do.
Stand out from other brokers.
Most brokers stick to social media or generic newsletters designed by their aggregator. Few offer valuable, client-first content. That’s your opportunity.
Your 24/7 salesperson.
Well-written blog posts work while you sleep—answering questions, earning trust, and warming leads around the clock.
Put your 24/7 salesperson to work.
Here’s how I’ll turn your mortgage broker website into a lead generating machine:
- Researching your ideal clients and competitors to find content gaps your website and blog can fit perfectly into.
- Producing a thorough editorial calendar, so you don’t need to worry about what you’ll publish next.
- Writing audience-focused copy and SEO content that sets you apart from the hundreds of competitors in your space.
- Creating expert market and interest rate-specific reports, white papers and eBooks to show your industry nous, and also act as an unstoppable lead magnet for prospects visiting your website.
- Measuring the performance of every piece of content, so we can ensure continued success of your content marketing strategy.
I’m no stranger to content marketing for customer-focused businesses.
From finance publications to real estate groups, I’ve spent most of my marketing career producing content worthy of top Aussie brands and publications.
My track record.
Still not sure if you need an expert content marketer for your mortgage broking business? Think your sales team can create their own marketing collateral?
Here’s why you should trust one of Australia’s most experienced property finance marketers and copywriters to create and execute your content marketing strategy:
- I’ve spent half my career as a marketer, the other half as a mortgage broker and banking professional. No marketer knows Australia’s lending industry like me.
- I’ve written finance content for years, for some of Australia’s most established businesses and publications.
- I write SEO-focused blog posts and landing pages that I expect will feature on the first page of Google for at least one major keyword.
- I’ve proven that content marketing and smart SEO copywriting can outperform digital and traditional advertising.
Want Australia’s best content marketing for mortgage brokers? Get in touch.
Stay relevant and stay front of your clients’ minds. Get in touch with me today for a chat about how my content marketing services will deliver you more leads than advertising ever will.
