Why do you need a content strategy?
More Australian businesses are turning to content marketing. And it’s no secret why—content talks to your audience, establishing trust before their first meeting with you.
But there’s a catch: producing content can be useless without a content strategy.
Every piece of content you create must serve your audience’s needs and target a clear objective. Otherwise, the content you produce will be a shot from the hip.
Whether a blog post, white paper or landing page, it’s crucial your content caters to your business needs and aligns with your business goals. It all starts with strategic content marketing.
Your industry, your audience and you. They all matter.
Discovering exactly how you curate, create and distribute your content will give you every chance of content marketing success. Here’s how:
Researching your target audience will ensure every piece of written and visual content fulfills a need. It all starts with persona and competitor research, and a thorough content gap analysis.
Planning a pipeline of effective content that serves your audience, through an SEO strategy and editorial calendar, will turn your content marketing efforts into a set-and-forget investment.
Creating reliable, well-written content will now be a cinch, thanks to the valuable information from our planning and research phases.
Measuring your content’s success will help us determine what went right and what went wrong in the early stages of your content’s publication.
Sharpen your axe before you swing.
Content marketing works when the right strategy is deployed:
1. Research
We start by deeply understanding your audience—who they are, what they care about and how they search for businesses like yours. That means persona development, competitor audits and a clear content gap analysis to uncover what’s missing (and what’s worth saying).
2. Plan
Using our research, we map out a content strategy that’s actually useful—not just noise. Think SEO-driven topics, messaging pillars and an editorial calendar that aligns with your business goals.
3. Create
With the groundwork done, content creation becomes far easier—and far more effective. Every piece we write is grounded in real insights, giving you content that’s clear, confident and worth publishing.
4. Measure
We track how your content performs—what gets traction, what falls flat and what needs a tweak. That way, your strategy stays sharp and your content keeps working harder over time.
Your content is begging for a plan.
Don’t waste your hours and dollars on unplanned content that never gets read. Hire me instead.
Book a meeting with me today to kickstart your content strategy. Your audience, sales team and bottom line will thank you.