Let’s be honest—if your mortgage broking business’s “marketing plan” involves flyers, the odd LinkedIn post when inspiration strikes (two, three times a year) and a generic newsletter your aggregator sends on your behalf, you’re letting competitors steal your lunch—and probably dessert.
The good news?
Marketing yourself as the best mortgage broker for your ideal clients only involves a few smart moves, a few of the right channels and a voice they can’t ignore.
In a nutshell:
- Visibility beats vanity. A fast, SEO-friendly site and active Google Business Profile can win you more clicks than pricey billboard shots.
- Lead engines never sleep. Consistent content, email sequences and referral loops keep the pipeline ticking along while you’re off settling loans.
- Keep leads hooked. With email marketing and the odd text, call or touch, your leads will always have you front of mind.
- Trust closes deals. Memorable messaging, proof and personality make rate-shopping prospects stick around for the long-run.
Build a strong online presence
I’m not talking about jumping on every social media platform and forcing your friends and family to follow you. The exact opposite, actually. Because the wider you go, the less impact you’ll have. Go narrow, deep, in one or two platforms and success will come that much easier.
Website
Your homepage is your new reception area. Make it quick, consider mobile in your design and be laser-clear on the next step you want the visitor to take (book a call, start an application—pick one).
If you need words that convert, bookmark the website copy that speaks to you. If you need someone to help you with that web copy, get in touch with me.
SEO
Long-tail keywords like “best mortgage broker Joondalup” slip past bigger players hogging the broad terms. “Mortgage broker Australia” is likely reserved for the goliaths you’re better off taking down with keywords that have pebble-sized search volumes—don’t be afraid of search terms that’re only searched 10-20 times per month.
Sprinkle them into titles, meta descriptions and a FAQs page—as naturally as possible. Backlinks are crucial too, so get your network, your associations, your business clients to direct some SEO juice to your site with a link (make sure it’s ‘dofollow’ or that backlink outreach work will be for nothing).
We cover all of this in our guide on SEO tips for mortgage brokers.
Google Business Profile
Claim it, fill every field, upload fresh photos weekly and reply to reviews within 24 hours. Those stars show up before your homepage does—treat them like gold.
Speed matters more than you think
Shave image sizes, enable caching and ditch the clunky sliders—because a three-second load delay can tank conversions faster than a surprise rate rise. Think of it this way, how long would you wait around for a website to load? Not as long as you might think.
Generate leads without the cold emails
Content marketing
This is my favourite—absolutely number one—method to help mortgage brokers attract leads. Answering client questions before they ask—like a 600-word explainer on LMI waivers—can earn traffic for years. Optimise each post for one keyword and one CTA, then create internal linking between relevant blog posts, landing pages (these are the 15 landing pages every broker website needs) and lead magnets.
Social media marketing
Pick two platforms—say LinkedIn for professionals and Instagram for first-home buyers. Post three times a week: tips, rate updates, wins. Consistency beats one viral post then radio silence.
Email marketing
Own your list. Offer an interest rate update newsletter, compile your weekly blog posts into a monthly summary or use a free mortgage application checklist to gain more subscribers. Segment by buyer stage and automate nurture sequences so they touch your leads at the right time.
If all that sounds like a headache, it’s because it is—after all, you’ve got a business to run! You might be better off hiring a professional copywriter to help you with a mortgage broker-specific email marketing strategy.
Paid advertising
Run Google Ads on “mortgage broker near me,” pair them with a post-click landing page dedicated to convert leads and retarget visitors on Facebook. Track cost-per-lead like a hawk.
Want a funnel that writes itself? Chat with a finance copywriter & content marketer who knows the industry and your brand voice. Get in touch with me today (I work with brokers across Australia).
Partnerships & referrals
Coffee with buyer’s agents, accountants and settlement agents still beats cold calls. Add a simple referral reward—gift card, charity donation, take your pick.
Nurture your leads and keep them engaged
Automated (but human) follow-ups
We’ve mentioned email marketing, and this is by far the heavyweight of lead nurturing. Beyond that, set reminders at days 3, 7 and 30. Mix channels—SMS, email, Loom videos. Speed shows professionalism, and Loom is a great visual choice to get your message across (if you have the right sales script).
Social proof on loop
Ask for Google reviews at settlement while the champagne’s still cold. And then repurpose those reviews as testimonials—drop them into email footers, turn them into case studies and promote them in social posts.
Community shows you’re real
Sponsor a local sports club or answer common finance questions in a suburb Facebook group. Visibility turns into trust very quickly when you show a little community spirit.
Speaking of local, make sure you know how to boost your local SEO as a mortgage broker with this article.
Craft your message and build trust
Create a voice no one can replicate
If your site says “tailored solutions,” you sound like everyone else. Maybe you’re the surfer-broker who signs off every email with “Ooroo!,” or the ex-banker who translates jargon into something resembling English. Lean into your unique voice—the right clients will love you for it.
Don’t preach, teach
Guides, calculators and myth-busting posts position you as the helpful guide, not the pushy salesperson. This is where content marketing excels (because, let’s be honest, we’re all sick of ads). Give away real knowledge and prospects will think, “If this is free, imagine their paid service.”
It’s in the numbers
Stats often beat slogans—average approval time, total loans settled this year, total star rating. Throw in a simple service promise: “We reply within one business day or lunch is on us.” Numbers—as you know—are crucial for brokers.
Craft an unmistakable USP
Specialise in doctors’ loans? FIFO worker finance? Shout it from the header. Niching shrinks the pool but skyrockets conversion. You must niche down to just the right level, where your unique value propositions intersect with your clients’ needs.
Ready to leave generic marketing to the other brokers?
Don’t be just another broker. It takes just a little out-of-the-box thinking to put your website and your services up in headlights—and to make you rightly appear as the go-to expert for your ideal audience.
If you’re not into the DIY approach, then give me an email or a call. I’ll dig into your goals, craft a voice that prospects remember and provide you with content that ranks, converts and actually sounds human.
Book a quick call or fire me an email. I love a chat and there’s no obligation—just honest advice on how to get leads landing on your lap.
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