Conversion Copywriter for Financial Services.
Stop sounding like every other firm. Get clear, compelling content tailored for mortgage brokers, investment companies, SMSF experts and financial professionals.
Say hello
Copywriter & Content Marketer
+2,000 blog posts (and counting).
Efficient, affordable and reliable copywriting and content marketing for Australian finance, investment and real estate businesses.
I’m Dave.
A Perth-based copywriter and content marketer with a background in banking and finance.
After nearly a decade working inside banks and financial firms, I began offering SEO-focused copywriting to small businesses. Since then, I’ve helped finance and investment brands across Australia stand out and generate more leads through:
Social media copy
On-page SEO + keyword research
And much more…
Looking for an affordable SEO copywriter and finance content writer near you?
What my clients say.
“I was impressed with his work that I wanted to bring him on full-time, but Dave preferred to remain freelance—something I fully respected. Even so, he remained a trusted and consistent creative partner. Professional, insightful, and always aligned with the brief, Dave was an integral part of our content success.”
— Truong, Head of Marketing
“We loved working with Dave. He understood our needs and values straight away and helped our business stop sounding like everyone else’s.”
— Elizabeth, Business Owner
Average rating: 5.0 from 2 reviews
About
What it’s like working with me.
Processes and strategies that make sense.
When you use my content marketing or copywriting services, I sharpen the axe before swinging it.
The early stages are all about you. They’re about understanding your business—whether you’re a mortgage broker, investment manager or real estate group. I quickly learn how you operate and how your competitors present themselves, without clogging your inbox.
Everything after that is all about your audience. We dig into their objections, goals and hesitations—whether they’re first-home buyers, high-net-worth investors or SMSF trustees—then craft content that speaks to them clearly and persuasively.
What I offer
Focus on what your leads care about: themselves.
Provide real value to your audience and they’ll stick with you forever.
Nobody lies awake thinking about your company—they’re thinking their finances, their future, their next investment move.
But so many businesses fail to see that. That’s when tacky, pushy sales copy steps in, which leaves audiences looking elsewhere.
When your content is written from their perspective, you stop being just another finance business. You become the expert they trust.
I help firms do this through:
Need-fulfilling blog posts
Educative landing pages
eBooks and white papers
Market reports
Actionable tips via email marketing
Podcasts, video and more…
When you focus on your clients, they’ll focus on you.
Services
COPYWRITING
Website copy
Landing pages
Email sequences
Ads (print + digital)
And more…
CONTENT MARKETING
SEO-focused blog posts
Case studies
Lead magnets
Newsletters
And more…
SEO + STRATEGY
Targeted keyword research
On-page SEO
Content plans + calendars
Rewrites of underperforming content
And more…
SEO + Keyword Research
Data-driven copywriting for finance and property brands.
Research first. Write second.
Most copywriters shoot from the hip. They won’t ask about your ideal client—whether that’s first-time buyers, developers or high-net-worth’s. They’ll guess keywords, wing your headlines, and leave your content stranded on page 11 of Google.
I do it differently.
Before writing, I research real search queries used by your audience. Then I structure your content to rank, convert and build long-term trust.
This is how financial content should work:
Clear. Targeted. Findable. Evergreen.
Pricing
Professional copywriting at a sharp price.
Work with someone who knows finance—without the agency price tag.
Agencies charge a fortune. I’ve worked with plenty, and while some deliver solid work, their invoices are eye-watering.
My pricing is fair, straightforward and focused on results. My clients regularly report 5x to 10x ROI on content—especially when it ranks and converts over time.
(It’s obligation-free!)