SEO copywriter & sales-focused content marketer

Stop sounding like your competitors. Get written content that engages, compels and converts your ideal audience.

Show me your stuff, Dave

+2,000 blog posts and counting

Providing efficient, affordable and reliable copywriting and content marketing for Perth businesses.

I’m Dave.

I’m a copywriter and content marketer in Perth, Australia.

After a long commercial banking career, I began offering SEO-friendly copywriting services to small business clients. I’ve since helped brands across Australia catapult their lead generation efforts through website copy, social media copy, blog writing services, email marketing, on-page SEO and more.

I’m passionate about understanding my clients’ businesses and creating the best search-optimised written content for their brands. If you’re looking for an affordable SEO copywriter and content writer near you, get in touch.

What it’s like working with me.

Processes and strategies that make sense.

When you use my content marketing or copywriting services, I sharpen the axe before swinging it.

The early stages are all about you. Understanding your business, where you fit in your industry, how your competitors operate and present themselves. I get it from you quickly – seamlessly – so your emails don’t pile up.

Everything after that is all about your audience. We dive into their objections, motivations, goals and fears… all the stuff that will help us persuade them through strategic written content.

Then, it’s time to put pen to paper.

Alyssa Baxter, Principal, Peak Media Productions

“I will continue to turn to Dave, not only to produce content but also for strategy sessions and input.”

Focus on what your leads care about: themselves

Provide a benefit to your audience and they’ll be with you forever.

There isn’t a single audience out there who cares more about someone else’s business than they do their own – or their families’ – lives. But so many businesses fail to see that. Enter tacky, pushy sales copy that annoys audiences and leaves them looking elsewhere.

But when you turn your focus to your audience, and what matters to them… you’ll turn site visitors into customers, and customers into flag-bearers.

A customer-focused approach to content marketing includes:

Need-fulfilling blog posts
Educative landing pages
eBooks and white papers
Market reports
Actionable tips via email marketing
Podcasts, video and more…

When you focus on your customers, they’ll focus on you.

Data-driven copywriting and content marketing

Research first. Write second.

Most copywriters shoot from the hip. They’ll never ask you questions about your industry. They won’t attempt to understand your business. They’ll rarely even ask about your audience. And where will your readers find your unplanned, un-researched content? Page 11 of Google’s search results – a content graveyard.

Before a word is laid on the page, I ensure we’re targeting a specific search query that your ideal customer or client is typing into search engines. Then, I use years of experience and up-to-date know-how to structure well-written content that your audience will actually find – organically. This is content that will serve you for years. Not just for one week when you share it to your social followers.

Quality copywriting priced how it should be

Get a copywriting expert without the agency price tag.

Agencies charge a fortune these days. I’ve worked with a bunch of them, and while they’ve done good work for me and my clients, I’m always shocked at their invoices.

The price for my copywriting and content marketing services is fair, modest and allows you to make a solid ROI. Will you sacrifice quality for the lower price? Nope. I consistently help my clients achieve between 500% and 1,000% return on their investment.

My work

Strategic content marketing services for exceptional brands.

A strong background in real estate, mortgage broking, accounting and B2B professional services has led me to work with some fantastic brands in real estate and finance; two industries which content marketing and expert copywriting is simply ideal for.

But my client list doesn’t stop there. I’ve helped find the voice of brands in food production, hospitality, travel, agriculture, construction, as well as organisations in Australia’s not-for-profit sector.

Check out my work for some of them by clicking below.