SEO copywriter & sales-focused content marketer
Stop sounding like your competitors. Get written content that engages, compels and converts your ideal audience.
Copywriter & Content Marketer
+2,000 blog posts (and counting)
Providing efficient, affordable and reliable copywriting and content marketing for Australian businesses.
I’m Dave.
Copywriter and content marketer in Perth, with clients across Australia.
After a long banking and finance career, I began offering SEO-focused copywriting services to small business clients. I’ve since helped brands across Australia catapult their lead generation efforts through:
Website copy
Social media copy
On-page SEO + keyword research
And much more…
Looking for an affordable SEO copywriter and content writer near you?
About
What it’s like working with me.
Processes and strategies that make sense.
When you use my content marketing or copywriting services, I sharpen the axe before swinging it.
The early stages are all about you. Understanding your business, where you fit in your industry, how your competitors operate and present themselves. I get it from you quickly – seamlessly – so your emails don’t pile up.
Everything after that is all about your audience. We dive into their objections, motivations, goals and fears… all the stuff that will help us persuade them through strategic written content.
Then, it’s time to put pen to paper.
What I offer
Focus on what your leads care about: themselves
Provide a benefit to your audience and they’ll be with you forever.
Nobody lies awake thinking about your company. They’re thinking about themselves and the people they love.
But so many businesses fail to see that. Enter tacky, pushy sales copy that annoys audiences and leaves them looking elsewhere.
But when you flip your focus—when your words speak to your audience’s needs, fears and goals—you stop being just another business. You become the brand they trust. You turn browsers into clients, clients into flag-bearers.
A client-focused approach to content marketing includes:
Need-fulfilling blog posts
Educative landing pages
eBooks and white papers
Market reports
Actionable tips via email marketing
Podcasts, video and more…
When you focus on your customers, they’ll focus on you.
Services
COPYWRITING
If you need words for your:
Website
Landing pages
Email sequences
Ads (print + digital)
And more…
CONTENT MARKETING
If you need words/design for your:
SEO-focused blog posts
Case studies
Lead magnets
Newsletters
And more…
SEO + STRATEGY
If you need:
Targeted keyword research
On-page SEO
Content plans + calendars
Rewrites of underperforming content
And more…
SEO + Keyword Research
Data-driven copywriting and content marketing
Research first. Write second.
Most copywriters shoot from the hip. They’ll never ask you questions about your industry. They won’t attempt to understand your business. They’ll rarely even ask about your audience. And where will your readers find your unplanned, un-researched content? Page 11 of Google’s search results – a content graveyard.
Before a word is laid on the page, I ensure we’re targeting a specific search query that your ideal customer or client is typing into search engines. Then, I use years of experience and up-to-date know-how to structure well-written content that your audience will actually find – organically. This is content that will serve you for years. Not just for one week when you share it to your social followers.
Pricing
Quality copywriting priced how it should be
Get a copywriting expert without the agency price tag.
gencies charge a fortune these days. I’ve worked with a bunch of them, and while they’ve done good work for me and my clients, I’m always shocked at their invoices.
The price for my copywriting and content marketing services is fair, modest and allows you to make a solid ROI. Will you sacrifice quality for the lower price? Nope. I consistently help my clients achieve between 500% and 1,000% return on their investment.
(It’s obligation-free!)